When I first started making jewelry, I didn’t realize I was building an altar to something bigger than myself.
I was creating a prayer.
A prayer for every woman who had been hurt, overlooked, disrespected, and chose to rise anyway.
Hera Jewels isn’t just a name.
It’s a remembrance.
It’s a call to the women who are finally ready to step into their Hera Era;
the era where you stop apologizing for your strength, your standards, your sacredness.
Who is Hera?
In mythology, Hera was Queen of the Gods, wife of Zeus.
But that title doesn’t tell the whole story.
Hera was sovereign long before any crown.
She was sacred. She was powerful.
She was fiercely loyal, and fiercely protective of the women around her.
She was often portrayed as wrathful, jealous, vengeful,
but the truth is, her anger was born from betrayal.
Zeus, her husband, disrespected her again and again with his infidelities.
And Hera’s wrath wasn’t petty.
It was the rage of a woman who knew her worth and refused to be diminished.
The Hera archetype is the woman who has been through it.
The one who knows what it feels like to be lied to, betrayed, used, underestimated,
and chooses to say no more.
She is devotional, but you have to earn her devotion.
She is loving, but not naive.
She gives fiercely, but never foolishly.
Disrespect her once, and she may forgive.
Disrespect her twice, and you’re done.
She’s the woman who has refined herself through fire.
She doesn’t chase love.
She doesn’t beg for recognition.
She remembers who she is, and she becomes unshakable.
Why Hera Jewels?
I chose the name Hera not because I wanted a pretty mythological reference,
but because I saw myself in her.
And I saw every woman I’ve ever loved;
the caretakers, the fighters, the lovers, the protectors, the survivors.
Hera Jewels was born from the ashes of betrayal and heartbreak.
From the sacred fury of a woman who decided to become the home she was once searching for.
Each piece I create is a prayer.
A talisman.
A reminder that you are sacred...
not because someone says so,
not because you were chosen,
but because you already are.
This is the era of the self-crowned queen.
This is the reclamation of devotion with discernment.
This is the rise of the woman who loves with her whole heart,
but will burn the village down if you make the mistake of thinking she’s weak.
Hera isn't a princess.
She's a Queen.
Fully embodied.
Refined by time, not diminished by it.
More radiant. More untouchable.
More sovereign with every year that passes.
Whether you're single, partnered, or somewhere in between,
Hera energy is an embodiment.
A devotion to your own soul.
A knowing that you are a natural-born mother, protector, and lover of what’s sacred;
but that your first devotion is always, always to yourself.
Hera Jewels is for the woman stepping into her own Hera Era.
The woman who isn't waiting to be chosen.
The woman who already is.
The woman who knows that every scar, every heartbreak, every betrayal was never proof that she was broken,
it was proof that she was being refined.
This is your coronation.
This is your homecoming.
This is your era.
Welcome home, Queen. 🖤
With love,
Saddaf
Founder & Artisan of Sacred Adornment